Build a unified e-commerce platform for a single brand/seller that includes:
Customer Website
High-conversion storefront
Mobile Apps
Android & iOS native apps
Admin Panel
Complete management system
Focus areas: High-conversion storefront, fast search, reliable checkout, scalable backend, secure payments, and operations-friendly admin.
Customer Website & Mobile Apps (Feature Parity)
1. Onboarding & Account
- •Email / Mobile OTP login
- •Profile & address book (multiple addresses)
- •GST details (optional for B2B invoices)
2. Product Discovery
- •Home: hero banners, featured collections, offers
- •Category / subcategory pages with filters (price, brand, rating, availability)
- •Powerful search (autosuggest, recent searches)
- •Product detail page (images, video, price, variants, size chart, specs, reviews, FAQs, delivery ETA)
3. Cart & Checkout
- •Add to cart / buy now
- •Coupon / promo code engine
- •Delivery methods: standard / express (configurable)
- •Payment: UPI, Cards, Netbanking, Wallet (via Razorpay / PhonePe)
- •Order summary & invoice
4. Order Management (Customer)
- •My orders with stage-wise tracking (Placed → Confirmed → Packed → Shipped → Out for Delivery → Delivered)
- •Returns & exchanges (RMA) with reason and pickup scheduling
- •Download invoices
- •Re-order
5. Engagement
- •Ratings & reviews with moderation
- •Wishlist
- •Push notifications (offers, order updates)
- •Email/SMS alerts (transactional & marketing; consent-based)
6. Support & Policies
- •Help center, contact form / WhatsApp deep link
- •Easy access to return/refund/terms/privacy pages
Note: Live courier tracking can be enabled via shipment partner integrations; otherwise we'll show the stage-wise status in-app.
Admin Web Panel
Dashboard
- ▸Sales KPIs
- ▸Conversion funnel
- ▸Top products
- ▸Low-stock alerts
Catalog Management
- ▸Categories, products, variants
- ▸Bulk upload via CSV
- ▸Scheduled publish/unpublish
Inventory & Pricing
- ▸Stock levels per SKU
- ▸Price, compare-at price
- ▸Tax rules (GST), HSN/SAC
Order Operations
- ▸Verify/confirm orders
- ▸Batch invoicing
- ▸Shipping labels & manifests
- ▸Cancellations, returns/exchanges (RMA)
Customers & Segments
- ▸Customer list, segments
- ▸Lifetime value
- ▸Blacklist
Promotions
- ▸Coupons (flat/percent, min cart)
- ▸Banners/sliders
- ▸Homepage sections
Payments, Wallet & Refunds
- ▸Gateway reconciliation
- ▸Wallet top-ups (admin)
- ▸Refunds to source or wallet
Content Management (CMS)
- ▸Pages (About, Policies)
- ▸Blog (optional)
- ▸FAQs
Reports & Exports
- ▸Sales, tax/GST
- ▸Inventory aging
- ▸Returns, coupon usage
- ▸Cohorts
Roles & Permissions
- ▸Admin, Catalog Manager
- ▸Ops, Support, Finance
- ▸Granular access control
Customer Flow
Browse→
Search/Filter→
Product Detail Page→
Add to Cart→
Apply Coupon→
Address→
Payment→
Order Placed→
Stage-wise Tracking→
Delivery→
Review/Return
Admin Flow
Create Catalog→
Set Prices/Stock→
Receive Orders→
Confirm/Pick/Pack→
Ship→
Update Status/Tracking→
Returns/Refunds→
Reports
| Layer | Choice |
|---|---|
| Mobile Apps | Native Apps (Android & iOS) |
| Website | React.js / Next.js |
| Admin Panel | React.js |
| Backend (APIs) | Node.js (Express) |
| Database | MySQL with Sequelize ORM |
| Authentication | JWT + Refresh Tokens |
| Payments | Razorpay, PhonePe (UPI/Cards/Netbanking/Wallet) |
| Notifications | Firebase Cloud Messaging (push), SES/SendGrid (email), MSG91/Twilio (SMS) |
| Storage/CDN | AWS S3 + CloudFront (images, assets) |
| Hosting | AWS (EC2, RDS, S3, CloudFront) + Vercel (web/admin), Nginx reverse proxy |
| Observability | Sentry, CloudWatch logs/metrics |
| CI/CD | GitHub Actions |
- • User
- • Address
- • Category
- • Product
- • Variant (SKU)
- • Inventory
- • Price
- • TaxRule
- • Cart
- • Coupon
- • Promotion
- • Order
- • OrderItem
- • Shipment
- • Payment
- • Refund
- • ReturnRequest (RMA)
- • Review
- • Rating
- • Banner
- • CMSPage
- • Wallet
- • WalletTransaction
Security
- • HTTPS
- • JWT rotation
- • Password hashing
- • Signed S3 URLs
- • Rate limiting
- • WAF
Performance
- • CDN
- • Image optimization (WebP/AVIF)
- • Server-side rendering for SEO
- • Caching (HTTP/Redis)
Scalability
- • Stateless APIs
- • Horizontal scale
- • Queues for emails/notifications
Reliability
- • Nightly backups
- • RPO < 24h
- • RTO < 4h
- • Zero-downtime deploys
Compliance
- • GST invoicing
- • PII minimization
- • Consent management for marketing
Testing
- • Unit, integration, E2E
- • Staging environment & UAT
Shipping Aggregators
Shiprocket / NimbusPost / Delhivery APIs (labels, pickup, tracking webhook)
Analytics
GA4 + Meta Pixel + AppsFlyer (for app attribution)
Search
Meilisearch / Algolia (faster autocomplete & relevance tuning)
Reviews
In-house or Yotpo/Stamped (if advanced UGC needed)
Marketing Automation
WebEngage/Clevertap (journeys, segmentation)
✓Production-ready Website, Android App, iOS App
✓Admin Panel
✓Source code, API docs, environment & deployment playbooks
✓One staging + one production environment setup
✓Admin onboarding & training session
✓Basic product CSV template and import assistance
Warranty
30 days post-launch (bug fixes, minor UI tweaks)
AMC / Ongoing Support
Chargeable; options include monthly SLA with response & resolution times, periodic updates, infra monitoring, and security patching
ℹSingle-vendor store (multi-vendor marketplace out of scope)
ℹClient provides product data, images, tax rules, and legal policies
ℹApp store developer accounts (Apple/Google) belong to client
ℹCourier accounts (or aggregator) provided by client
Social Media (3 Months)
Deliverables:
- • 50 Creatives (Posts)
- • 6 Reels (Edited)
- • 3 Meta Ads Campaigns per month
Scope:
- Content Calendar Planning: Structured monthly social media calendar covering important dates, campaigns, and promotions.
- Design & Creativity: Engaging graphics aligned with your brand identity and target audience.
- Post Scheduling & Publishing: Content scheduled and published as per the calendar after your approval.
- Captions & Hashtags: Creative captions and curated hashtags to maximize engagement and reach.
- Reels Creation: Ideate, script, design, and edit reels with attractive cover images, optimized for maximum visibility.
- Meta Ads Campaigns: Create and manage 3 ad campaigns per month on Meta platforms (Facebook & Instagram), including audience targeting, creatives, ad copy, and performance tracking to maximize ROI.
Important Information:
- •Social media services will commence after the completion and delivery of the main e-commerce project.
- •The social media service package has a duration of 6 months from the start date.
- •Timely client feedback and approvals are essential for maintaining the content calendar and ensuring smooth execution of all deliverables.
Packages Design
Deliverables:
- • Custom package design for branding (up to 12 products)
Scope:
- Brand Research & Strategy: Understand your brand guidelines, target market, and competitors to conceptualize effective packaging.
- Design Concepts: Multiple packaging design concepts will be prepared for review and feedback.
- Finalized Artwork: Once approved, final high-resolution designs will be delivered in print-ready formats.
- Revisions & Feedback: Up to 2 rounds of revisions included to ensure the final design meets your expectations.
- Compliance & Print Support: Guidance will be provided on print specifications, colors, and materials for professional output.
Product Photoshoot
Deliverables:
- • Professional product photography (up to 12 products)
Scope:
- Creative Planning: Mood board and photography style will be discussed (e.g., lifestyle, studio, flat lay) to match brand aesthetics.
- Setup & Equipment: Professional lighting, camera setup, and props will be arranged for the shoot.
- Photography Session: High-quality product shots will be captured from multiple angles with attention to detail.
- Post-Processing: Images will be professionally edited (color correction, retouching, background adjustments) for a polished look.
- Final Delivery: High-resolution, ready-to-use images will be provided for use on digital platforms, e-commerce, and print materials.
Services & Deliverables
| Service | Deliverables |
|---|---|
| Social Media (3 months) |
|
| Packages Design |
|
| Product Photoshoot |
|
| E-commerce platform |
|
| Grand Total | ₹5,50,000 + GST |
Payment Terms
Stage 1
Advance on project confirmation
₹1,00,000 + GST
Stage 2
On completion of E-commerce Website, Customer Website & Admin Web Panel
₹2,50,000 + GST
Stage 3
On final completion with Customer Mobile Apps (Native Android & iOS)
₹2,00,000 + GST
All payments to be made via bank transfer / UPI (details will be shared in invoice).
Important Notes
If any additional costs arise from outside platforms or third-party services, those will be paid directly by the client.
These outside costs may include (but are not limited to):
- Play Store Developer Account fees – required to publish your app on the Google Play Store.
- Apple Developer Account fees – required to publish your app on the Apple App Store.
- Payment Gateway accounts – Razorpay, PhonePe, or other payment gateway merchant accounts need to be created and configured at the client's end. Transaction fees and charges as per gateway terms will be borne by the client.
- Shipping Gateway accounts – Shiprocket, NimbusPost, Delhivery, or other shipping aggregator accounts need to be provided by the client. Shipping charges and API usage fees will be as per the aggregator's pricing.
- Cloud Hosting accounts – AWS (EC2, RDS, S3, CloudFront) or GCP accounts need to be set up at the client's end. All hosting, storage, and infrastructure costs will be billed directly to the client by the cloud provider.
- SMS charges – if you want to send OTPs, notifications, or bulk sms through external providers (MSG91, Twilio, etc.), the charges will be as per the provider's pricing.
- Email service charges – if using external email services (SES, SendGrid, etc.) for transactional or marketing emails, the charges will be as per the provider's pricing.
- Meta Ads budget (ad spend) – the actual amount spent on running ads on Facebook/Instagram (we only manage the campaigns).